How an online store won back its email campaign revenue

Promotional emails were sliding into Promotions and Spam. A deliverability audit and list clean-up put the campaigns back in front of customers.

Example case study. It shows what a real one looks like. The client and the numbers are illustrative.

E-commerce

Example

Inbox placement

42%91%

Open rate: 14%29%
Bounce rate: 6.5%0.7%
Time to recover: 5 weeks

Our campaigns were quietly underperforming and we had no idea why. Now we know where every email lands.

Sam Example, Marketing Lead, Example Store

TL;DR

Example Store sent regular promotions to a large consumer list. Open rates and campaign revenue had been sliding for months. We found that a large part of the list was hurting their reputation, cleaned it up, and restored healthy sending.

Objectives

Find out why campaign performance was declining
Clean the list without losing genuine customers
Get promotional emails back in front of customers

Strategy

1. Diagnose. Spam tests showed many campaigns landing in Promotions or Spam at the biggest providers, and a high bounce rate was dragging the whole sender reputation down.

2. Repair. We removed addresses that bounced or hadn't engaged in a long time, then re-established steady, natural sending volume.

3. Protect. Monitoring now flags dips in placement early, with a clear recommendation on what to change.

Results

Inbox placement rose from 42% to 91%, the bounce rate fell from 6.5% to 0.7%, and open rates roughly doubled within five weeks.

This is a sample case study showing what a real one will look like. The numbers are illustrative.

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