Keeping a sensitive-category sender in the inbox

Email providers scrutinise some industries more closely. A careful, gradual approach kept an adult-industry brand's emails out of spam.

Example case study. It shows what a real one looks like. The client and the numbers are illustrative.

Adult industry

Example

Inbox placement

27%88%

Spam complaints: 0.9%0.1%
Open rate: 11%24%
Time to recover: 8 weeks

Providers are stricter with our category. Having someone who understands that made all the difference.

Jordan Example, Owner, Example Adult Brand

TL;DR

Some industries get extra scrutiny from email providers, and a small number of complaints can sink a sender's reputation fast. Example Adult Brand was landing in spam and struggling to recover. A careful, gradual approach brought them back to the inbox.

Objectives

Reduce spam complaints, which providers weigh heavily
Rebuild sender reputation with a conservative, low-risk plan
Protect the domains from further damage

Strategy

1. Diagnose. We audited their setup and tested placement across major providers, and identified the sending patterns most likely to trigger complaints.

2. Repair. We ramped up volume more slowly than usual, limited sending to engaged recipients, and cleaned the list.

3. Protect. Continuous monitoring watches complaint and placement signals so we can act before providers do.

Results

Inbox placement climbed from 27% to 88%, and spam complaints dropped from 0.9% to 0.1% over eight weeks.

This is a sample case study showing what a real one will look like. The numbers are illustrative.

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